Pomera Maderas is an Argentine forestry-industrial company specialized in the production of high-quality solid wood. It owns over 32,000 afforested hectares North of Argentina and Paraguay.
One of our tasks here was to re-design the logo (shown below on the left) that had been originally created in VAG, a typeface developed for Volkswagen AG in 1979.
The resulting logo (shown below on the right) shows letters with more coherence in their horizontal proportions, that work together towards stressing the importance of the letter ‘O’. Horizontal strokes have a more appropiate width and the roundess of terminals is a bit more squarish. Still, both type family and logo resemble each other.
Examples of application on hanging banners, on the left hand side, an abstraction of the woods and on the right hand side, wood storage.