Located in the Puerto Valle estate, NE of the province of Corrientes, Argentina, Yacaré Porá is a model farm for sustainable caiman ranching.
When re-designing the brand, we removed the box, we changed the original bluish green into a dark orange color. Regarding the logo, we got rid of the spots that outlined a caiman and replaced them for continuous lines with round ends, keeping a single width. This kind of graphic solution creates a more clear, strong and dynamic logo. Lastly, the font used for the company’s name was originally Regular DIN; we completely re-designed the lettering in order to create a graphic unity of symbol and font.
Photo: Night view of the farm, Corrientes, Argentina.
© Daniel Fox 2010. Courtesy of Grupo Insud.