Development of new visual identity, including a bespoke alphabet and a large set of icons, for Puerto Rico Public Broadcasting Corporation (Radio & TV). The resulting unicase type family, WIPR Unicase, was created taking into consideration the old TV station’s brand. This family has several alternative lettershapes which gave us more freedom to design future logos for sub-brands.
WIPR-TV is a non-commercial educational, public television station located in San Juan, Puerto Rico. The station is owned and operated by Corporación de Puerto Rico para la Difusión Pública (English: Puerto Rico Corporation for Public Broadcasting). Most of its television shows on the main channel broadcast local programming.