Identity for prepaid payment card, recently implemented in North England. The card can be constantly re-charged, hence the transformation of the “Q” into a “re-load” sign. It can be used for public transport, but also for small purchases such as coffee, newspaper or sandwiches.
In partnership with TypeTogether, we have worked on a typographic refinement proposal, which is shown in magenta outlines positioned on top of the light pink original logo from 2005.
©sQuidcard Ltd 2017.