Catalogue for Argentine fashion firm Panzaverde, best known for the high quality of their handmade fabrics made of natural fibres. They use traditional weaving techniques and designs to produce their popular ponchos and scarves.
We chose the type Univers for the logo because it has a wide range of weights. We selected two of the heaviest fonts to emphasise the “belly” of the letter “D” (panza in Spanish means belly). The use of cardboard for the promotional material is in line with the company’s philosophy of sustainability. The commissioned drawings and illustrations allude to the unique quality of each garment.
Photos: Martín Sigal.