This project was commissioned to CI Design. I participated in the initial briefing where we were asked to adapt a “tear-drop” shape for three separate symbols intended for three hotels.
One of the challenges of the project was the fact that we had to avoid the drawings from evoking any meaning at all. For one of the hotels, we chose a sea-horse as their symbol due its proximity to the sea. A local myth also says that horses were born in the sea before they migrated to the continent. In addition, the shape of the symbol made a direct reference to classic Arabic calligrams.
Photo: Iwan Essery.