Capital Intelectual is an Argentine publishing company whose aim is to spread culture and social analysis. With a long track-record in the publishing industry, the company intends to enrich national and regional debate through a large catalog of publications in the areas of science, politics, literature, philosophy, sports and psychology.
They have requested us to refresh their branding. The two original squares from the old logo have been resignified into an open book and the typography has been refined, changing uppercase DIN for upper and lower case FF Unit and redesigning some of the letter forms for greater legibility.
A second logotype has been created, Clave Intelectual is a sub-brand of the publishing house, created for distribution in Europe.
We have developed a full identity manual in which we created guidelines for stationery, several collection covers and promotional items.
Photo: Example of logo application on book cover: Historia gráfica del Di Tella by Rubén Fontana & Zalma Jalluf.
Courtesy: Universidad Nacional de las Artes.